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How to Increase the ROI on Your Videos

Video costs money. There’s no way around that. Making video a part of your marketing strategy will take time and effort and, yes, money. There are ways, however, to make sure you see some of those costs returned to you. Here are some ways you

Use video content to add revenue streams

Add Revenue Streams by Using Video Content Marketing

With so many people appreciating the convenience of digital consumerism, people are buying online on a frequent basis. You can reach your audience by investing in your digital presence, which will lead to more exposure, more website traffic, and more sales. To start this chain

SEO pitfalls and how to avoid them

Avoid These Classic Video SEO Pitfalls

Every business wants to be at the top of the list. That’s why it’s important to play the SEO game to earn your website more traffic and active consumers. While you count on videos to share your brand messages, you also need to focus on

A Guide to Authentically Inclusive Marketing Videos

What if you could build connections with a broader population to make more consumers feel valued and want to support your business? Being inclusive involves adding more representation of different ages, genders, races, abilities, sexual orientations to make your marketing story more accessible to a

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What It Takes to Make a Viral Video

Every company wants their video to go viral, but in truth, it’s only a few that ever reach the status of the Old Spice Man campaign. While there are some things you can control—like making a really great video—that alone won’t make it go viral. 

How to Find Music for Your Online Video

Music is important for the soul, but it’s also important for creative video products. Whether you’re creating a product/explainer video, building awareness around a brand or cause, or working on a personal project for fun, you’ll almost always need music to complement your visuals. But

Getting People to Watch Your Video

Here’s the scenario: you made a video and you know it’s awesome. But how can you make sure people will actually stop and watch? Unfortunately, there are no guarantees. But there are steps you can take to improve your chances of getting more eyeballs glued