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Voiceovers: What You Need to Know

In the world of video, a voiceover is simply an offscreen voice inserted over the video. When making videos, it can often be helpful to have a voiceover explaining or narrating what is happening.  The most famous example of voiceovers is David Attenborough, the natural

15 Websites To Place Your Videos

 You’ve spent time and money planning, recording, and editing your video. Now it’s time to distribute it.  The world wide web is a big place, with lots of ways to watch video. Like movie theatres, everybody has their preferred go-to seat, or website, to watch

How to Integrate Video Into Your Marketing Plan

It’s time to make video part of your marketing strategy. No matter what your product or service is, there’s always a way to make video marketing work for you. Implementing video into your business promotions is among the best strategic moves you can make to

Explainer videos are an important part of your video marketing strategy

Why Your Video Marketing Campaign Needs Explainer Videos

An explainer video is a great way to supplement your sales materials. These short videos, typically under three minutes long, introduce your product or service in a way that text just can’t compete with. Landing pages with video, for instance, have 800% more conversions than

Ensuring videos are accessible to all viewers is important. Here's how to do it.

How to Make Your Video Content More Accessible

Taking the time to make your videos accessible to all viewers is a great way to increase views and engagement while making sure everyone in your target audience, regardless of ability, is able to access the information in your video. With nearly one-fifth (19%) of


The Ideal Video For Each Social Media Platform

The rise in popularity of video has many companies thinking they should be making video content. Incorporating video into your marketing mix is a wise idea, and it doesn’t have to be complicated. This is especially true of social media, where the barrier to entry

corporate video planning

5 Elements That Make An Effective Corporate Video

Making a corporate video requires more effort and planning than the sort of video used for social media. Effective corporate video typically has a higher production standard than video meant purely for social media. Here are five things to keep in mind when creating your