In the world of video, a voiceover is simply an offscreen voice inserted over the video. When making videos, it can often be helpful to have a voiceover explaining or narrating what is happening. The most famous example of voiceovers is David Attenborough, the natural
You’ve spent time and money planning, recording, and editing your video. Now it’s time to distribute it. The world wide web is a big place, with lots of ways to watch video. Like movie theatres, everybody has their preferred go-to seat, or website, to watch
It’s time to make video part of your marketing strategy. No matter what your product or service is, there’s always a way to make video marketing work for you. Implementing video into your business promotions is among the best strategic moves you can make to
Budgeting is an essential part of the marketing process, especially when it comes to video marketing. Unless you’re making phone videos on your lunch break, there’s going to be a cost to creating videos and a cost to get those videos seen by your target
Shoppable video is the future! Except that it’s already happening, so it’s more like the now. But what is it, and can your business make use of it? Shoppable videos mix shopping and entertainment to create interactive videos with embedded links to buy products. This
An explainer video is a great way to supplement your sales materials. These short videos, typically under three minutes long, introduce your product or service in a way that text just can’t compete with. Landing pages with video, for instance, have 800% more conversions than
Taking the time to make your videos accessible to all viewers is a great way to increase views and engagement while making sure everyone in your target audience, regardless of ability, is able to access the information in your video. With nearly one-fifth (19%) of
Video is no longer a game for only the biggest players. What used to require the largest of budgets can now be done on a smartphone. Reaching an audience of millions with your video is possible thanks to the rise of video-first social media platforms.
The rise in popularity of video has many companies thinking they should be making video content. Incorporating video into your marketing mix is a wise idea, and it doesn’t have to be complicated. This is especially true of social media, where the barrier to entry
Making a corporate video requires more effort and planning than the sort of video used for social media. Effective corporate video typically has a higher production standard than video meant purely for social media. Here are five things to keep in mind when creating your