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iPad Landscape

Don’t sell yourself, let your clients do it for you.

Customer testimonial videos (a.k.a. customer story videos or case study videos) are a way to let your customers do the talking for you. Putting your most successful, happy, or unique customers on screen is a powerful way to attach a real-life narrative to your product or service. They typically feature one or more customers talking testimonial-style about how your company has made a positive impact on their life or business. Along with interview footage, this type of video is typically packed with lifestyle shots (known in the biz as b-roll) of your customer using your product or service in their own environment.


Customer testimonials can pack a visual punch just below the fold on your homepage, or on a dedicated customer page. After your prospective customers have spent some time learning about what you do, serving up this kind of content can help ease any lingering concerns and reassure them with some third-party social proof before they make a buying decision.

Successful testimonials are ones in which your customer clearly vocalizes the problem they were faced with and how your company provided a great solution, essentially validated your business while also humanizing it.

iPad Landscape

Curious about which customers will be in your videos?

The secret to testimonials or use case videos is getting the customers to hit the right questions. At DreamItReel, we go through a detailed process to first understand your business and then use our tried and true approach to ensure we’re capturing on screen exactly what we need to make you look like a rockstar. If you’re worried about putting your most treasured customers on the spot, don’t be. The pressure is on us, not your customers. It’s our job to research their story, make them feel comfortable, and guide the conversation in the right direction in order to capture meaningful responses.

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iPad Landscape

Check Out Types of Short-Form Videos

Angry Orchard

Mark Anthony

Grand Marnier




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