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Repurposing Video Footage for Multiple Platforms

Creating great videos takes a lot of time and effort, so it makes sense that you’d want to maximize use of those clips.  While we all know it’s not always the best idea to repost the same content to all social media platforms, it’s still


Tips and Tricks for Making Quality Videos

What makes a good video? There’s no straight answer, but if your target audience likes it, it has accomplished the primary goal. Focus your efforts on improving the quality, and you’ll increase the chances of your audience liking your video. Here are some things to


Does Your Video Need Drone Footage?

If you own a drone, then the answer is always yes; aerial video is needed. But does it actually, or do you just like using your flying camera? When used tastefully and appropriately, aerial, drone, or UAV footage can benefit your video.  A Different Viewpoint


ATTENTION Agencies: White-Labeled Video Solutions Explained

Marketing firms that want to get into video, but don’t have the resources to dive in and start producing high quality videos that their clients demand, should consider white-label video services. It’s the fastest and easiest way to provide quality services while boosting your brand’s


Motion Graphics – What It Is and How To Use It

On-screen, a woman is walking down a busy Manhattan sidewalk. A line appears above her head, getting longer. Words appear above the line, telling us her name. Then the words zip into an open door, disappearing. What just happened? What was that? Animation? Special Effects?

What to Look for in a Video Production Company

What to Look for in a Video Production Company

For small marketing departments or those without in-house video-making skills, hiring a video production company is the way to go. But how do you know which company to choose? Here are some tips to help you find the right crew to make your video.  Before


Why Your Video Needs a Call to Action

When making videos for marketing your brand or business, you have a purpose in mind. Or at least you should. This might be something like getting more people to know about your business, or showing why your product is worth buying, or teaching your audience


The Different Types of Marketing Video and Their Uses

Should your brand be making marketing videos for online distribution? If you believe in giving people the content they want, the answer is a resounding yes. Video is hugely popular. YouTube is the second most visited site in the world – ya, the world. TikTok,