Using short video formats for storytelling opens up some interesting creative marketing possibilities. Whether you’re looking for a new creative challenge or a new way to engage and entertain your audience, short-form video storytelling is a great way to do it. Tik Tok, Instagram Reels,
Creating great videos takes a lot of time and effort, so it makes sense that you’d want to maximize use of those clips. While we all know it’s not always the best idea to repost the same content to all social media platforms, it’s still
What makes a good video? There’s no straight answer, but if your target audience likes it, it has accomplished the primary goal. Focus your efforts on improving the quality, and you’ll increase the chances of your audience liking your video. Here are some things to
If you own a drone, then the answer is always yes; aerial video is needed. But does it actually, or do you just like using your flying camera? When used tastefully and appropriately, aerial, drone, or UAV footage can benefit your video. A Different Viewpoint
Marketing firms that want to get into video, but don’t have the resources to dive in and start producing high quality videos that their clients demand, should consider white-label video services. It’s the fastest and easiest way to provide quality services while boosting your brand’s
On-screen, a woman is walking down a busy Manhattan sidewalk. A line appears above her head, getting longer. Words appear above the line, telling us her name. Then the words zip into an open door, disappearing. What just happened? What was that? Animation? Special Effects?
For small marketing departments or those without in-house video-making skills, hiring a video production company is the way to go. But how do you know which company to choose? Here are some tips to help you find the right crew to make your video. Before
When making videos for marketing your brand or business, you have a purpose in mind. Or at least you should. This might be something like getting more people to know about your business, or showing why your product is worth buying, or teaching your audience
Should your brand be making marketing videos for online distribution? If you believe in giving people the content they want, the answer is a resounding yes. Video is hugely popular. YouTube is the second most visited site in the world – ya, the world. TikTok,
Video has been repeatedly proven to be an effective marketing tool in terms of revenue generation. Just ask any one of the 80% of marketers who say it helped increase their sales. But it’s not enough to just post any video and hope for the