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Instagram is a popular place to do business

Instagram Video Ideas to Help Your SMB Boost Sales

It’s no secret that Instagram is a popular place to do business. From product placement in the Shop tab to influencer marketing, Instagram is a powerful way to connect with potential customers. But there are lots of ways to boost sales for your small or

a man looks thoughtfully at a wall with ideas and papers taped up

How to Plan Your 2021 Video Content

If your business could brainstorm some New Year’s resolutions, what do you think it would say? It would probably come up with ideas not too different from a real human being’s resolutions: look better, work smarter, and keep on growing. With a single strategy, your

Silent video recording studio

Silent Videos? Where and How to Use Them

Video can still be an effective marketing tool, even without sound. Despite what you might think, there are a lot of instances where silent videos are more effective for user engagement than their audible counterparts. If your marketing team is developing sound-only video content, you

A split image showing an animated video versus a man in a suit being interviewed

When to Use Animation vs. Live Action or Stock

If you’re looking to make a video for your company, you need to decide between animation vs. live action. Which one will resonate best with your audience? Should you blend them? There are some situations where one option could be more appropriate. It all depends

A person with short hair sits at a desk looking at a large desktop Mac. A camera is pointed at them on a tripod.

Using Stock Video to Create Your Own Production

Stock video refers to pre-shot footage that can be used for multiple projects. For instance, if you needed a shot of the Amazon rainforest, you could utilize stock footage instead of having to go there and film it yourself. Unfortunately, many people hold a common

Three multiethnic women smile and look at a smartphone together. In the background are tropical trees behind a window.

Shelf Life of Video Content vs. Static Image Content

If you want to make a long-term investment in content, then you need to think about videos. There is a surprisingly stark difference in shelf life between video content and static image content. With images, you need to re-shoot more often to get a fresh