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Why You Need More Than Photos for eCommerce Websites

You need amazing content. You have some great photos for your product listings, but the ROI just isn’t cutting it. And how do those shoppable videos work? You need more than photos for eCommerce websites. Videos increase conversion and consumer confidence at much higher rates than

A man in a suit looks at his phone on a train platform. He wears sunglasses and two yellow trains are on the tracks to the left and right of him.

Micro Video: What Is It For?

For several years now, short videos have been dominating the web. If you were around back when Vine was popular, then you’re not new to the idea that short videos can be hugely successful vehicles for communication. But with the rise of platforms like TikTok,

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How to Choose the Right Channels for Your Videos

Many businesses use videos as part of their content strategy (if you don’t, you should!). Once you have created your video masterpiece, there is still one more crucial decision that awaits you: Where will this video live? It’s time to choose the right channels for

Getting People to Watch Your Video

Here’s the scenario: you made a video and you know it’s awesome. But how can you make sure people will actually stop and watch? Unfortunately, there are no guarantees. But there are steps you can take to improve your chances of getting more eyeballs glued