Consider how impactful search is for e-commerce, marketing, and consumers. Think about how SEO and CRO are becoming the cornerstones of digital marketing and user experience. Reflect on the convenience of being able to search for tutorials, product reviews, and facts at the click of a button. Now imagine if you could do all of that for video content instead of just text. That would be pretty spectacular. And it might come sooner than you think. By 2021, searchable video could be as accessible as searchable text.
What Does Searchable Video Mean?
This may seem like an abstract concept. You might be thinking, “I can already search for videos through Google.” Yes, you can search for videos, but you can’t search through them. Searchable video refers to a search that allows you tag and dissect videos based on their visual and auditory content.
What does this mean? This means that you would be able to search through archival video using artificial intelligence to breakdown and sort video content as well as video titles. The content being the significant difference between searchable video and videos that you can search. Companies like Vidrovr are creating revolutionary ways to integrate end-to-end video search. They use artificial intelligence (A.I.) to listen and watch the video and tag certain elements and talking points. These tags allow those moments and clips to become searchable.
The tags are what make this feat possible. If searchable video were as searchable as the rest of the web, you would be able to search for a topic and find a clip of something directly related to your keywords. The search engine would use the tags and data analysis to pinpoint the exact moments in the video that are relevant to your inquiry. This would allow an engine to segment videos by topics and concepts, just like what Google does for repeated searches using Hummingbird. But none of this would be possible without artificial intelligence.
What Role Does Artificial Intelligence Play in This?
A.I. can be a difficult concept for people to grasp. People associate A.I. with self-consciousness and robots in movies, but A.I. really refers to programs that can require human-level intelligence. Some of these features include visual perception, speech recognition, and decision-making abilities. All of these tools are excellent for breaking down content for searchable video.
Artificial intelligence can be used to identify people and objects in a video. In fact, A.I. can be used to detect objects and people at every stage frame of the video. This level of detail allows the search engine to create searchable and sortable time-sensitive metadata. This means marketers could optimize their SEO through video content as well as written content.
What Does This Mean for Video Content?
If search engine optimization is already a pillar of digital marketing, imagine what it could become with the addition of video. Organizations and businesses would be optimizing their searchability through video content as well as written content. You might soon see company landing pages that have high ranking keywords sprinkled throughout a video instead of just an article.
This is going to make video content that much more important for online marketing campaigns. Companies may even choose to develop their video content differently to accommodate both viewers and search engine results. The move to searchable video is going to be here sooner than we realize. Apple just bought a Spanish A.I. company, Vilynx Inc., that specialized in searchable video content.
If you want to make sure your video content doesn’t get left behind, reach out to DreamItReel today for a consultation. Soon your video won’t just be a landing page hook; it will be driving your entire marketing campaign.