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Why Your Video Needs a Call to Action

When making videos for marketing your brand or business, you have a purpose in mind. Or at least you should. This might be something like getting more people to know about your business, or showing why your product is worth buying, or teaching your audience

The Different Types of Marketing Video and Their Uses

Should your brand be making marketing videos for online distribution? If you believe in giving people the content they want, the answer is a resounding yes. Video is hugely popular. YouTube is the second most visited site in the world – ya, the world. TikTok,

Voiceovers: What You Need to Know

In the world of video, a voiceover is simply an offscreen voice inserted over the video. When making videos, it can often be helpful to have a voiceover explaining or narrating what is happening.  The most famous example of voiceovers is David Attenborough, the natural

15 Websites To Place Your Videos

 You’ve spent time and money planning, recording, and editing your video. Now it’s time to distribute it.  The world wide web is a big place, with lots of ways to watch video. Like movie theatres, everybody has their preferred go-to seat, or website, to watch

How to Integrate Video Into Your Marketing Plan

It’s time to make video part of your marketing strategy. No matter what your product or service is, there’s always a way to make video marketing work for you. Implementing video into your business promotions is among the best strategic moves you can make to

Explainer videos are an important part of your video marketing strategy

Why Your Video Marketing Campaign Needs Explainer Videos

An explainer video is a great way to supplement your sales materials. These short videos, typically under three minutes long, introduce your product or service in a way that text just can’t compete with. Landing pages with video, for instance, have 800% more conversions than

Ensuring videos are accessible to all viewers is important. Here's how to do it.

How to Make Your Video Content More Accessible

Taking the time to make your videos accessible to all viewers is a great way to increase views and engagement while making sure everyone in your target audience, regardless of ability, is able to access the information in your video. With nearly one-fifth (19%) of