We are surrounded by video content every way we look, to the degree that in 2022 alone, the average person is predicted to spend more than 100 minutes online just watching videos! Can you believe it? Well, it’s real! It is not a secret that
We no longer live in the times when the only way available to watch video content was on the big screen. While it is not over, that time is somewhat muted in the grand scheme of things. With smartphones being such a vital and integral
There are very few marketing mediums available at the disposal of marketers globally that tug at the heartstrings of all prospective clients. However, video content is one such medium that does this effectively. This medium offers marketers an invaluable channel to connect with audiences emotionally
Over time, videos have proven themselves to be an incredibly powerful medium of storytelling. The manner in which social videos are shot can have a massive impact on the success or failure of your organization’s promotional and marketing efforts. Video content has the ability to
When it comes to consumer engagement channels, videos take the lead. Something as short as a 10-second video has the potential to tell a magnificent story with the help of strategically placed emotional cues that resonate with all those that watch. Statistics show that people
Over the course of the last few years, YouTube has evolved quite a bit. More than 5 billion videos are watched daily on this site. And today, it holds its position as one of the most powerful social tools that brands can use to market
Video is how people choose to consume content online these days. Which is why your business needs a video marketing strategy. Getting people to pay attention to what you’re saying is difficult, especially when there is so much content out there. Something like 500 hours
Sound is just as important as visuals in your video. High-quality sound can elevate your video to the next level, making it seem more professional. Why does this matter? Because video quality has an impact on your brand’s reputation. If you consistently put out well-made,
It’s possible to make great videos using a smartphone. Need proof? Here’s a list of 11 movies shot on iPhones. The reverse is that it’s possible to make horrible videos or movies with huge budgets and expensive equipment. It’s not the equipment you have but
Using short video formats for storytelling opens up some interesting creative marketing possibilities. Whether you’re looking for a new creative challenge or a new way to engage and entertain your audience, short-form video storytelling is a great way to do it. Tik Tok, Instagram Reels,