Creative block is an authentic thing, and while it is most widely known as “writer’s block,” it is a real thing in almost every industry out there. Without creativity, we will have no innovations, and what kind of life is that? A boring one, for sure. When you are working hard to create engaging video content, and the idea is out there somewhere, but you are just not able to reach it, it probably means you’re suffering from a creative block. So how do you get back in the swing of things and unlock your creative potential to revamp your video content strategy? Let’s get into it.
Back to the Beginning
It never hurts to start from the very top and go back to your basics, as it will help realign you. Sometimes your mind just needs to reset so it can be refocused on your goals, which in this case is creating engaging video content. You can start by brainstorming buzzwords and ideas that relate to your brand just to see where it takes you. When you get back to the very basics of your brand and its services and products, the message you want to put in your video content becomes clear as day.
While most competitors in the market will seem like a thorn in your side, they might help you overcome your creative block to create even better video content than you already do. There is a certain spark that a competitor ignites; perhaps they go against everything you stand against? Just watching their videos to do a little bit of research may help you realign with your brand’s vision and get the creative cogs turning once again.
Connect With the Consumers
Sometimes just connecting with your consumers can help you get back on track. We don’t mean you quite literally message them and ask them what they would like to see in terms of video content; no, not at all. There are more covert ways of doing this, such as through surveys and short interviews with perhaps the most dedicated fans of your brand. If this doesn’t work, try separating yourself from the brand mentally for a few moments, put yourself in the consumers’ shoes, and ask yourself what kind of content you’d like to see, based on what is trending right now.
Stick to the Deadlines
This might seem very hard to do, but deadlines can be motivating rather than stressful. There is no limit to creativity, and while this brings about a great feeling, it can also feel like you don’t know what to put in your video content. Imposing a deadline by when you need to finalize the video, even though it is just your deadline, can help put a limit on how long your creativity can wander freely before it comes to a singular conclusion of what you need to put in your videos. Who knows? Maybe your deadline is what helps you get over your annoying creative slump.
Doing is learning, and while an idea may seem impossible to implement in your videos, the least you can do is start and see how it goes from there. Take one problem and one step at a time when producing your videos.
Are you ready to get over your creative slump and create an incredibly engaging video for your brand?