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Author: Kathleen

Ensuring videos are accessible to all viewers is important. Here's how to do it.

How to Make Your Video Content More Accessible

Taking the time to make your videos accessible to all viewers is a great way to increase views and engagement while making sure everyone in your target audience, regardless of ability, is able to access the information in your video. With nearly one-fifth (19%) of


The Ideal Video For Each Social Media Platform

The rise in popularity of video has many companies thinking they should be making video content. Incorporating video into your marketing mix is a wise idea, and it doesn’t have to be complicated. This is especially true of social media, where the barrier to entry

corporate video planning

5 Elements That Make An Effective Corporate Video

Making a corporate video requires more effort and planning than the sort of video used for social media. Effective corporate video typically has a higher production standard than video meant purely for social media. Here are five things to keep in mind when creating your

man with video camera

How to Increase the ROI on Your Videos

Video costs money. There’s no way around that. Making video a part of your marketing strategy will take time and effort and, yes, money. There are ways, however, to make sure you see some of those costs returned to you. Here are some ways you

Use video content to add revenue streams

Add Revenue Streams by Using Video Content Marketing

With so many people appreciating the convenience of digital consumerism, people are buying online on a frequent basis. You can reach your audience by investing in your digital presence, which will lead to more exposure, more website traffic, and more sales. To start this chain

SEO pitfalls and how to avoid them

Avoid These Classic Video SEO Pitfalls

Every business wants to be at the top of the list. That’s why it’s important to play the SEO game to earn your website more traffic and active consumers. While you count on videos to share your brand messages, you also need to focus on

A Guide to Authentically Inclusive Marketing Videos

What if you could build connections with a broader population to make more consumers feel valued and want to support your business? Being inclusive involves adding more representation of different ages, genders, races, abilities, sexual orientations to make your marketing story more accessible to a

Instagram is a popular place to do business

Instagram Video Ideas to Help Your SMB Boost Sales

It’s no secret that Instagram is a popular place to do business. From product placement in the Shop tab to influencer marketing, Instagram is a powerful way to connect with potential customers. But there are lots of ways to boost sales for your small or