Skip links

Everything You Need To Know About Video Production Services 

If you aren’t already harnessing the power of video in your marketing strategy, you’re missing out!

Video is one of the most powerful marketing tools that you can utilize. No matter what goods or services you’re trying to sell, video is a highly engaging format that can capture your audience’s attention, highlight your brand’s unique personality, and keep them sticking around for more.

But even though it’s such a valuable tool for engagement, video production is often a whole different monster than producing other forms of content. A high-quality video requires multiple stages and several video professionals with highly varied skillsets, which is why you may need the help of a video production service like DreamItReel. In this article, we’ll go over the basics of video production services so you can determine whether it’s a good fit for your content and marketing strategy.

What is a video production service?

Video production services help companies produce high engaging video content by infusing their creative talents with best known practices on how to captivate an audience and leave a lasting impression.

A good video production service will have a variety of professionals who work together to create your final product. Some common roles that you can often find working together in a video production service include:

  • Producers
  • Editors
  • Animators
  • Motion graphic designers
  • Cinematographers
  • Scriptwriters
  • Project managers

Types of video content that video production services can help you create

There are many different types of videos that can take your company’s marketing strategy to the next level, including:

  • Advertising
  • Explainers
  • Sizzle Reels
  • Testimonials

Ultimately, the help you get from a video production company is defining which type of video would work best given your specific set of circumstances.

Key Steps of Video Production

Making a single video requires several crucial steps. The right video production company will have several professionals by your side each step of the way to help make your project a success.

The key steps of video production with DreamItReel include pre-production, production, and post-production.

Strategy and Pre-production

Before you begin, we’ll set up an in-depth consultation call to discuss the look and feel, tone, and messaging your going after. The key to a successful project starts and ends with proper pre-production and having a partner who strategizes and concepts with you is incredibly important. From there we’re off to the races to develop a moodboard, storyboard, script, and shot list. We’ll secure the acting talent, voiceover artists, props, set designs, and of course, plenty of coffee for day of.


It’s time to shoot! Video professionals like cinematographers, directors, audio professionals, lighting professionals, and/or animators work to bring your plans to life.


Once all of your raw footage is completed and edited, you then have access to your drafts on our platform, where you can provide comments, share, and download them directly.

Why should you work with DreamItReel?

One of the unique features of DreamItReel, is that we offer all of the video types as well as expertise under one roof.


DreamItReel has video professionals that can take care of all of the production needs you might have, including:

  • Creative concepting
  • Editing
  • Animation
  • Voiceover talent
  • Location scouting
  • Script + storyboard
  • Sourcing stock footage
  • Drone photography
  • Picture-to-video
  • Live-Action Production
  • Motion graphics
  • Livestreaming

Trustworthiness and quality

DreamItReel stands out because it stands by three principles:

  • Guaranteeing the quality of our work
  • Being open to discussing any project, but never overextending ourselves
  • Always adhering to client confidentiality

Choosing the right video production company for your needs

Now that we’ve covered why you might want to utilize the experience of a professional video production company, now let’s talk about how you can find the right company for your vision!

Look for a company with an impressive portfolio.

The easiest way to tell if a video production company is right for you is to check out some of their previous work! Not only does this help you envision how they will approach your product or service, but it also lets you see their reputation. Look for a company that has experience working with reputable businesses so you know that they can handle big projects.

Find a company with experience with the video types you’re interested in.

From social media to television ads, video can come in all different formats from short-form to long-form. In addition, each platform has its own unique specifications and audience, which means that one type of video isn’t always going to be effective on multiple channels. As a result, you should look for a company that has experience producing the kind of content that you’re interested in.

Take a look at the services they provide.

Is it a full service from pre- to post-production, or do they only offer limited services?


Making a captivating and engaging video is one of the most effective means for connecting with your audience and turning them into potential customers. However, it can be easier said than done. Global video production services like DreamItReel can take care of all the details from beginning to end!

Featured Image Credit

Photo by Kyle Loftus:

Recommended readings

How much does it cost to make a video?

Video production services agreement.