{"id":1638,"date":"2016-02-04T17:17:11","date_gmt":"2016-02-04T17:17:11","guid":{"rendered":"http:\/\/blog.dirstagingenv.wpengine.com\/blog\/?p=1638"},"modified":"2022-02-09T08:22:53","modified_gmt":"2022-02-09T12:22:53","slug":"explainer-videos","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/explainer-videos\/","title":{"rendered":"What type of explainer video should you make?"},"content":{"rendered":"<p>The question used to be \u201cshould I make a promo video for my business?\u201d Today, the question is \u201cWhat kind of video should I make?\u201d<\/p>\n<p>Having an animated explainer video or a video marketing strategy has become essential, especially if you\u2019re a startup looking to solve a specific problem. Through creating tons of promo videos for companies big and small, we\u2019ve built up the knowledge to guide you in your quest for the perfect video.<\/p>\n<p>This post will break down the different types of live action promos and animated explainer videos.<\/p>\n<h2>ANIMATION<\/h2>\n<p>For many startups, software companies, websites, etc., animation is the ideal way to explain what you do through video.<\/p>\n<p>Here are some examples of videos we\u2019ve produced that simplify a problem and solution through engaging animation:<\/p>\n<p>[iframe src=&#8221;https:\/\/player.vimeo.com\/video\/143018188&#8243; width=&#8221;500&#8243; height=&#8221;281&#8243;]<\/p>\n<p>[iframe src=&#8221;https:\/\/player.vimeo.com\/video\/133484690&#8243; width=&#8221;500&#8243; height=&#8221;281&#8243;]<\/p>\n<p>We also love animated explainers as a tool for displaying stats and graphics related to a company\u2019s industry and services:<\/p>\n<p>[iframe src=&#8221;https:\/\/player.vimeo.com\/video\/132951758&#8243; width=&#8221;500&#8243; height=&#8221;281&#8243;]<\/p>\n<h2>LIVE ACTION<\/h2>\n<p>If you\u2019re selling a consumer product, a live action commercial is the obvious choice as it lets you show your product in use. Here\u2019s an example from a bathing suit company we work with:<\/p>\n<p>[iframe src=&#8221;https:\/\/player.vimeo.com\/video\/133245378&#8243; width=&#8221;500&#8243; height=&#8221;281&#8243;]<\/p>\n<p>Live action is also great when you want to show the faces behind your company. In this video we edited, the founders discuss their business philosophy and goals as a company, adding a human element to their pitch:<\/p>\n<p>[iframe src=&#8221;https:\/\/player.vimeo.com\/video\/154207500&#8243; width=&#8221;500&#8243; height=&#8221;281&#8243;]<\/p>\n<p>Lastly, testimonial videos are an exceedingly effective marketing tool. Showing satisfied customers is a perfect way to promote your business by proving that people appreciate what you do:<\/p>\n<p>[iframe src=&#8221;https:\/\/player.vimeo.com\/video\/132946782&#8243; width=&#8221;500&#8243; height=&#8221;281&#8243;]<\/p>\n<h4>Ready to create your promo video? We make videos for startups, corporations, and everything in between. Head to <a href=\"http:\/\/dirstagingenv.wpengine.com\/#contact\">DreamItReel.com<\/a> to get started.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The question used to be \u201cshould I make a promo video for my business?\u201d Today,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":8674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[209],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v22.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What type of explainer video should you make? - DreamItReel<\/title>\n<meta name=\"description\" content=\"The question used to be \u201cshould I make a promo video for my business?\u201d but now the question is \u201cWhat kind of video should I make?\u201d We break down the different types of live action promos and animated explainer videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dreamitreel.com\/explainer-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What type of explainer video should you make?\" \/>\n<meta property=\"og:description\" content=\"The question used to be \u201cshould I make a promo video for my business?\u201d Today, the question is \u201cWhat kind of video should I make?\u201d Having an animated\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dreamitreel.com\/explainer-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamItReel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dreamitreel\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-04T17:17:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-09T12:22:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-26-at-12.38.44-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1145\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ravid_razak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ravid_razak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dreamitreel.com\/explainer-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dreamitreel.com\/explainer-videos\/\"},\"author\":{\"name\":\"ravid_razak\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/person\/337c1d058a77b7d0ef3e097d3b8ca625\"},\"headline\":\"What type of explainer video should you make?\",\"datePublished\":\"2016-02-04T17:17:11+00:00\",\"dateModified\":\"2022-02-09T12:22:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dreamitreel.com\/explainer-videos\/\"},\"wordCount\":341,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dreamitreel.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dreamitreel.com\/explainer-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-26-at-12.38.44-PM.png\",\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dreamitreel.com\/explainer-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dreamitreel.com\/explainer-videos\/\",\"url\":\"https:\/\/dreamitreel.com\/explainer-videos\/\",\"name\":\"What type of explainer video should you make? 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