{"id":12837,"date":"2022-02-08T06:00:00","date_gmt":"2022-02-08T10:00:00","guid":{"rendered":"https:\/\/dreamitreel.com\/?p=12837"},"modified":"2023-08-11T13:58:34","modified_gmt":"2023-08-11T17:58:34","slug":"recap-of-the-past-years-top-video-marketing-stats","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/recap-of-the-past-years-top-video-marketing-stats\/","title":{"rendered":"Recap of The Past Year\u2019s Top Video Marketing Stats"},"content":{"rendered":"\n

We are surrounded by video content every way we look, to the degree that in 2022 alone, the average person is predicted to spend more than 100 minutes online<\/a> just watching videos! Can you believe it? Well, it\u2019s real! It is not a secret that videos are our number one choice of online content consumption. Want a recipe? Watch a YouTube video! Want to learn how to put a bed together? Watch a YouTube video! This very aspect of our lives has rendered YouTube the second most popular search engine in the world, the first being Google. First, it was, \u201cWhy don\u2019t you Google that?\u201d and now it is, \u201cLet\u2019s YouTube it!\u201d. It is video content and the variety in which media platforms use it that has generated massive popularity for sites like YouTube. <\/p>\n\n\n\n

Every business has incorporated a video marketing strategy into its marketing plan. And those that haven\u2019t are soon to jump on the badwagon. So, let\u2019s take a deeper dive into the marketing stats of videos from 2021 to predict what we will see in 2022. <\/p>\n\n\n\n

Internet Users Eat Up Video Content <\/h2>\n\n\n\n

What can we say? Internet users simply love consuming video content online, which means that more and more videos are being watched now than they ever were before. Approximately 85 percent<\/a> of the internet users in the U.S. watch video content monthly on their mobile devices, age groups 25 to 34 consume the most video content online, and 40 percent of men watch more videos online than women do! In 2021, approximately 83.3 percent<\/a> of all internet users in the U.S accessed digital video content in one way or another. It is expected by 2022 that online videos will make up over 82 percent<\/a> of all consumer internet traffic. This demand is 15 times higher than what it previously was in 2017. Funny enough, countries like Saudi Arabia and Turkey rank number one, with approximately 95 percent of all their internet users consistently watching online videos on one device or another in a month. You didn\u2019t see that one coming, did you? <\/p>\n\n\n\n

The Demand Continues to Rise<\/h2>\n\n\n\n

In the year 2020, video consumption increased by 96 percent<\/a>. 9 out of 10 of these individuals claimed they would prefer to see more and more videos from brands and businesses. Approximately 72 percent <\/a>of customers claimed that they would like to learn about new products and services through video content, out of which 84 percent claimed that they will be convinced to invest in a product or services if they learn about it from a brand or business\u2019s video. <\/p>\n\n\n\n

So it is safe to say that the demand for video content is on the rise and will continue to be in 2022. It is easy to assume that the purpose of videos is just limited to the entertainment world, but the truth couldn\u2019t be farther from that. Videos extend to brands as well, and now you will find that almost every brand out there has some kind of video marketing strategy in place. <\/p>\n\n\n\n

The demand for video content has been rising steadily for a few years now, which is why you\u2019ll find several key industry influencers producing diverse content to meet this specific need and grow their organic reach. <\/p>\n\n\n\n

People will indeed retain information for much longer and easier if given to them in video content form. And there are statistics to back this claim. Viewers find it easier to retain 95 percent<\/a> of a message in video form, whereas they only retain about 10 percent of it is given to them in text form. It is much easier for people to lose interest in text and audio content and are more likely to skip it. <\/p>\n\n\n\n

Approximately 59 percent of all executives agree that when content contains text and video on the same topic, consumers are more likely to opt for the video than read the content. 92 percent<\/a> of these will even share such videos with others that they know, which increases a brand\u2019s visibility online. <\/p>\n\n\n\n

 If a brand needs to hold the consumer\u2019s attention, it should use the powerful effects of video content. <\/p>\n\n\n\n

Marketing at Its Finest <\/h2>\n\n\n\n

The impact of video marketing was first witnessed in 2018 when it peaked for the first time. Since then, it has only grown in terms of popularity and the benefits it provides brands worldwide. This makes it crucial for businesses to incorporate videos into their digital marketing strategy. If they don\u2019t, they end up missing out on a huge demographic, which reflects badly in their ROI. In a report conducted in 2018, it was revealed that approximately 87 percent <\/a>of all marketing professionals make use of videos as a marketing tool. Take a look at just how many businesses used videos in their marketing strategies between the years 2016 to 2021. <\/p>\n\n\n\n