{"id":12799,"date":"2021-10-20T07:16:00","date_gmt":"2021-10-20T11:16:00","guid":{"rendered":"https:\/\/dreamitreel.com\/?p=12799"},"modified":"2023-08-11T13:59:52","modified_gmt":"2023-08-11T17:59:52","slug":"social-video-tips-what-works-best-in-2021","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/social-video-tips-what-works-best-in-2021\/","title":{"rendered":"Social Video Tips: What Works Best in 2021"},"content":{"rendered":"\n
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Over time, videos have proven themselves to be an incredibly powerful medium of storytelling. The manner in which social videos are shot can have a massive impact on the success or failure of your organization\u2019s promotional and marketing efforts. Video content has the ability to form deep connections with people through varying emotions portrayed. As such, they surpass written promotional content in every way.<\/p>\n\n\n\n

Best Practices for Agencies to Help Them Create Effective Social Videos in 2021<\/p>\n\n\n\n

According to Cisco<\/a>, in 2019 alone, video content generated 80 percent of all consumer traffic on the internet. This essentially means that if it\u2019s a market you haven\u2019t yet tapped into, now is your chance to do so. To start that, you need to know what works best as we near the end of 2021. So, let\u2019s get into it.<\/p>\n\n\n\n

A Simplified SEO Strategy<\/p>\n\n\n\n

With YouTube now securing the spot of the second largest search engine on the internet, SEO doesn\u2019t just apply to blogs and web content anymore. It applies to videos too. It can be a recipe or how-to videos, you name it. People want to watch rather than to read in this fast-paced world. So why not make the most of it?<\/p>\n\n\n\n

Catchy Titles<\/p>\n\n\n\n

Keep the titles of your videos short and catchy in 60 characters or less. Your titles can be longer than that, but the first 60 characters need to be packed with relevant and eye-catching information. Try to make use of the YouTube Keyword Tool<\/a> to find keywords you can use in your videos.<\/p>\n\n\n\n

Infused Keywords<\/p>\n\n\n\n

Much like the meta description in blogs and web content, your videos need keyword-infused descriptions too. Try to keep these under 70 characters, so you don\u2019t lose your potential consumer\u2019s attention. Keywords also help sites like YouTube determine through their algorithm which one of your videos to add to their suggested videos queue.<\/p>\n\n\n\n

Backlinking<\/p>\n\n\n\n

Link building is more important than you think. The number of links your promotional video leads to enhance your overall ranking in any search engine. Backlinking creates a sort of win-win situation for your videos because as they generate views, so does your website that you have added links to.<\/p>\n\n\n\n

Videos OTG<\/p>\n\n\n\n

This is one of the most important creative decisions that social video makers have to make. Your video should <\/em>be optimized for viewing on devices of different aspect ratios, as 40.9 percent<\/a> of all YouTube videos are streamed on mobile devices.<\/p>\n\n\n\n

Detailed Sitemap<\/p>\n\n\n\n

Utilize a video sitemap to add all the written details about your video, so it ranks better. This sitemap gives Google all the relevant information about your video and your website so that it can direct visitors accordingly based on the keywords they search.<\/p>\n\n\n\n

Have a Clear Message<\/p>\n\n\n\n

In order to increase the views on your videos, they should contain enough information for people to decide if it\u2019s something they\u2019d like to watch or not. Imagine buying a product without a label. It would be pretty frustrating to take home, wouldn\u2019t it? People tend to skim through the titles of videos, much like browsing through a grocery aisle, before ultimately deciding to spend 10-15 minutes of their time on it.<\/p>\n\n\n\n