{"id":12733,"date":"2021-09-01T07:00:00","date_gmt":"2021-09-01T11:00:00","guid":{"rendered":"https:\/\/dreamitreel.com\/?p=12733"},"modified":"2023-08-11T14:01:49","modified_gmt":"2023-08-11T18:01:49","slug":"super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/","title":{"rendered":"Super-Short Storytelling Techniques – What Hemmingway Can Teach us about TikTok"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Using short video formats for storytelling opens up some interesting creative marketing possibilities. Whether you\u2019re looking for a new creative challenge or a new way to engage and entertain your audience, short-form video storytelling is a great way to do it. <\/p>\n\n\n\n

Tik Tok, Instagram Reels, and Stories on both Instagram and Facebook have popularized micro video, typically within the range of 15-60 seconds. <\/p>\n\n\n\n

You might be thinking 15 seconds is too short to tell a full story. But Hemmingway did it in six words with his story \u201cbaby shoes for sale, never worn.\u201d<\/p>\n\n\n\n

Truth be told, Hemingway didn\u2019t<\/a> actually write the story, but that\u2019s neither here nor there. The point is that you can write a full story in six words. And you can definitely<\/a> tell a full story in a minute or less on video. <\/p>\n\n\n\n

Story Structure<\/h2>\n\n\n\n

To get started, it helps to have some structure, or at least an understanding of how stories are typically structured. Like we all learned back in school, stories have a beginning, a middle, and an end. In the beginning, you introduce your character and their problems. In the middle, you explore how that problem will be resolved. The end is where you resolve your problem. <\/p>\n\n\n\n

Mentos 30-second ads<\/a> from the 90s were great at inserting their product into micro stories. They quickly introduce the character, then the problem, and use humour to solve the problem, with a tidy resolution at the end. <\/p>\n\n\n\n

Humour or a lighthearted approach tends to work best with short videos, since you don\u2019t have much time to create the character development required for dramas.<\/p>\n\n\n\n

The Episodic Approach<\/h3>\n\n\n\n

Another approach to creatively using micro video is the episodic approach. This technique is all about telling a longer story over several episodes or videos, much like a television series develops its story. <\/p>\n\n\n\n

This approach works well for documenting projects or for doing regular updates.<\/p>\n\n\n\n

Character and Conflict <\/h3>\n\n\n\n

Character isn\u2019t necessarily an actor or a fictionalized person. It really just refers to the subject on-camera. It doesn\u2019t even have to be a person – an animal or product could also be the \u201ccharacter\u201d in the video. <\/p>\n\n\n\n

The conflict needs to involve the character, as this is what drives the story forward. It could be a dog that can\u2019t get a treat, a person who needs to clean their clothes, or some other problem that needs to be overcome.<\/p>\n\n\n\n

Questions to Ask<\/h3>\n\n\n\n

When creating your story, it can help to ask yourself a series of questions. Start with asking what action<\/a> you want your audience to take after watching the video, then go from there. These questions are similar to questions often asked by marketing folks, such as \u201cwhat problems does the customer have\u201d and \u201chow does this product solve those problems.\u201d<\/p>\n\n\n\n

Asking yourself the following questions can help when creating an outline or script for your video. <\/p>\n\n\n\n

What is the video about<\/strong><\/p>\n\n\n\n

This is an overall question that can help set the tone for your video and give it some structure. For example, if you\u2019re a landscaping company, you may want to make a video about how people struggle to enjoy their yard because it doesn\u2019t meet their needs. <\/p>\n\n\n\n

Who does it involve<\/strong><\/p>\n\n\n\n

This is where you figure out who is going to be in your video. Using our landscape example, we\u2019ll have the homeowner as the main character and the landscaper as the solution provider.<\/p>\n\n\n\n

What is the problem<\/strong><\/p>\n\n\n\n

Identifying the problem will help you to flesh out ways to show the conflict. For our family in need of landscaping, perhaps there\u2019s nowhere to gather with friends, or to barbecue, or a lack of grass, or maybe there\u2019s no pool. <\/p>\n\n\n\n

What is the solution?<\/strong><\/p>\n\n\n\n

The solution, or conflict resolution, is how you end the video. The process of getting to the solution will be the middle part of your video. This is where the landscapers install the firepit and patio blocks, with the end shot being a happy family sitting around the fire. <\/p>\n\n\n\n

For all your video creation needs, the team at DreamItReel<\/a> has you covered.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Using short video formats for storytelling opens up some interesting creative marketing possibilities. Whether you\u2019re…<\/p>\n","protected":false},"author":9,"featured_media":12734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[209],"tags":[],"acf":[],"yoast_head":"\nSuper-Short Storytelling Techniques - What Hemmingway Can Teach us about TikTok - DreamItReel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super-Short Storytelling Techniques - What Hemmingway Can Teach us about TikTok\" \/>\n<meta property=\"og:description\" content=\"Using short video formats for storytelling opens up some interesting creative marketing possibilities. Whether you\u2019re looking for a new creative challenge\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamItReel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dreamitreel\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-01T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-11T18:01:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1189\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kathleen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathleen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/\"},\"author\":{\"name\":\"Kathleen\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc\"},\"headline\":\"Super-Short Storytelling Techniques – What Hemmingway Can Teach us about TikTok\",\"datePublished\":\"2021-09-01T11:00:00+00:00\",\"dateModified\":\"2023-08-11T18:01:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/\"},\"wordCount\":710,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dreamitreel.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg\",\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/\",\"url\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/\",\"name\":\"Super-Short Storytelling Techniques - What Hemmingway Can Teach us about TikTok - DreamItReel\",\"isPartOf\":{\"@id\":\"https:\/\/dreamitreel.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg\",\"datePublished\":\"2021-09-01T11:00:00+00:00\",\"dateModified\":\"2023-08-11T18:01:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage\",\"url\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg\",\"contentUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg\",\"width\":1189,\"height\":669},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dreamitreel.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super-Short Storytelling Techniques – What Hemmingway Can Teach us about TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dreamitreel.com\/#website\",\"url\":\"https:\/\/dreamitreel.com\/\",\"name\":\"DreamItReel\",\"description\":\"Global Video Production Service Where Quality and Scale Unite\",\"publisher\":{\"@id\":\"https:\/\/dreamitreel.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dreamitreel.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dreamitreel.com\/#organization\",\"name\":\"Dream It Reel\",\"url\":\"https:\/\/dreamitreel.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png\",\"contentUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png\",\"width\":878,\"height\":140,\"caption\":\"Dream It Reel\"},\"image\":{\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dreamitreel\/\",\"https:\/\/instagram.com\/dreamitreel\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc\",\"name\":\"Kathleen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g\",\"caption\":\"Kathleen\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Super-Short Storytelling Techniques - What Hemmingway Can Teach us about TikTok - DreamItReel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/","og_locale":"en_US","og_type":"article","og_title":"Super-Short Storytelling Techniques - What Hemmingway Can Teach us about TikTok","og_description":"Using short video formats for storytelling opens up some interesting creative marketing possibilities. Whether you\u2019re looking for a new creative challenge","og_url":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/","og_site_name":"DreamItReel","article_publisher":"https:\/\/www.facebook.com\/dreamitreel\/","article_published_time":"2021-09-01T11:00:00+00:00","article_modified_time":"2023-08-11T18:01:49+00:00","og_image":[{"width":1189,"height":669,"url":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg","type":"image\/jpeg"}],"author":"Kathleen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kathleen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#article","isPartOf":{"@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/"},"author":{"name":"Kathleen","@id":"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc"},"headline":"Super-Short Storytelling Techniques – What Hemmingway Can Teach us about TikTok","datePublished":"2021-09-01T11:00:00+00:00","dateModified":"2023-08-11T18:01:49+00:00","mainEntityOfPage":{"@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/"},"wordCount":710,"commentCount":0,"publisher":{"@id":"https:\/\/dreamitreel.com\/#organization"},"image":{"@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg","articleSection":["Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/","url":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/","name":"Super-Short Storytelling Techniques - What Hemmingway Can Teach us about TikTok - DreamItReel","isPartOf":{"@id":"https:\/\/dreamitreel.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage"},"image":{"@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg","datePublished":"2021-09-01T11:00:00+00:00","dateModified":"2023-08-11T18:01:49+00:00","breadcrumb":{"@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#primaryimage","url":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg","contentUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2021\/08\/image-2.jpg","width":1189,"height":669},{"@type":"BreadcrumbList","@id":"https:\/\/dreamitreel.com\/super-short-storytelling-techniques-what-hemmingway-can-teach-us-about-tiktok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dreamitreel.com\/"},{"@type":"ListItem","position":2,"name":"Super-Short Storytelling Techniques – What Hemmingway Can Teach us about TikTok"}]},{"@type":"WebSite","@id":"https:\/\/dreamitreel.com\/#website","url":"https:\/\/dreamitreel.com\/","name":"DreamItReel","description":"Global Video Production Service Where Quality and Scale Unite","publisher":{"@id":"https:\/\/dreamitreel.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dreamitreel.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dreamitreel.com\/#organization","name":"Dream It Reel","url":"https:\/\/dreamitreel.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/","url":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png","contentUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png","width":878,"height":140,"caption":"Dream It Reel"},"image":{"@id":"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dreamitreel\/","https:\/\/instagram.com\/dreamitreel\/"]},{"@type":"Person","@id":"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc","name":"Kathleen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dreamitreel.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g","caption":"Kathleen"}}]}},"_links":{"self":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts\/12733"}],"collection":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/comments?post=12733"}],"version-history":[{"count":3,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts\/12733\/revisions"}],"predecessor-version":[{"id":13214,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts\/12733\/revisions\/13214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/media\/12734"}],"wp:attachment":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/media?parent=12733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/categories?post=12733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/tags?post=12733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}