{"id":11334,"date":"2021-04-14T09:10:39","date_gmt":"2021-04-14T13:10:39","guid":{"rendered":"https:\/\/dreamitreel.com\/?p=11334"},"modified":"2023-08-11T14:19:38","modified_gmt":"2023-08-11T18:19:38","slug":"5-elements-that-make-an-effective-corporate-video","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/5-elements-that-make-an-effective-corporate-video\/","title":{"rendered":"5 Elements That Make An Effective Corporate Video"},"content":{"rendered":"\n

Making a corporate video requires more effort and planning than the sort of video used for social media. Effective corporate video typically has a higher production standard than video meant purely for social media. Here are five things to keep in mind when creating your next production. <\/p>\n\n\n\n

What makes a great corporate video <\/h3>\n\n\n\n

Making a great corporate video starts long before the cameras roll. You\u2019ll want a strong plan to guide you through the video making process. This is the purpose of a script. Think of it as your map. If the video involves someone speaking, be sure they are comfortable saying their lines and deliver them in a natural way, so as not to appear too stiff or uncomfortable. <\/p>\n\n\n\n

No matter the type of video, you\u2019ll want to be sure your subject is well lit. This could be as simple as placing them in front of a window, or as complex as multiple lights and reflectors.<\/p>\n\n\n\n

Also, pay attention to the framing of your subject. Following basic rules of composition<\/a>, such as the rule of thirds, will help your video look better.  <\/p>\n\n\n\n

To make sure your audience watches the video you just put so much effort into, make sure you understand who they are and what they want. Directly addressing a want, need, or pain point, then providing a solution, is a sure way to create a winning video. <\/p>\n\n\n\n

Need for captions<\/h3>\n\n\n\n

Videos are getting more and more popular, and an increasing number of people are watching video on their mobile devices. While this has led to more eyes on your video, it also introduces new challenges that legacy video didn\u2019t have to contend with. Namely, people tend to watch videos on mute. If the core message of your video is only spoken, it may never reach its audience. Which is why captions are so important. It cannot be stressed enough how important captioning your videos is when the main delivery platform will be mobile. Providing captions with your videos is always a good way to improve accessibility as well.<\/p>\n\n\n\n

Ideal length<\/h3>\n\n\n\n

The ideal length for a corporate video really depends on the message being delivered. A message from the CEO might need three minutes or 15 minutes, depending on what needs to be said. A training video needs to be as long as it takes to show the complete process, while a short video to boost team morale can deliver its message within 30 seconds. The ideal length for a video is as short as possible while still telling the complete story, whether that story is a quarterly update, instruction on how to use the new accounting system, or a congratulatory message at year-end. No matter the length, it’s important to have a solid idea behind your video. Here are some tips<\/a> on coming up with video ideas. <\/p>\n\n\n\n

Dressing for the camera<\/h3>\n\n\n\n

The clothes you wear say a lot about you and can be used to give the viewer a sense of who they are watching. When choosing an outfit for your on-camera appearance, remember that you must look the part. If you live in a small mountain town and spend your days in the wilderness, paddle in hand, as a white water rafting guide and company owner, shorts and a t-shirt could be considered entirely appropriate company owner clothing. If, on the other hand, the company you own is a financial services firm in the heart of the business district, a suit and tie would be more appropriate. Dress for the sector you work in and you should be fine. <\/p>\n\n\n\n

No matter the style of clothing you wear, there are some guidelines when making your corporate video. Here are some things to avoid wearing on-camera:<\/p>\n\n\n\n