{"id":10899,"date":"2021-01-27T13:14:00","date_gmt":"2021-01-27T17:14:00","guid":{"rendered":"https:\/\/dreamitreel.com\/?p=10899"},"modified":"2022-02-09T08:25:56","modified_gmt":"2022-02-09T12:25:56","slug":"how-to-plan-your-2021-video-content","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/how-to-plan-your-2021-video-content\/","title":{"rendered":"How to Plan Your 2021 Video Content"},"content":{"rendered":"\n

If your business could brainstorm some New Year\u2019s resolutions, what do you think it would say? It would probably come up with ideas not too different from a real human being\u2019s resolutions: look better, work smarter, and keep on growing. With a single strategy, your business can achieve all of these goals this year. It starts and ends with 2021 video content.<\/p>\n\n\n\n

This year, we learned that while we can\u2019t predict the future, we can plan for it. Plan your content right, and your business will be on-trend and on-schedule\u2014no matter what 2021 throws at you. Here\u2019s how to plan your 2021 content ahead of time.<\/p>\n\n\n\n

Determine your content goals & capacity to execute<\/strong><\/p>\n\n\n\n

At the end of the year, it\u2019s a common practice to look back at where you\u2019ve been. This is a smart way to approach content planning, too. What content did really well for your business this year? What was your top Instagram post or YouTube video? Make sure to check with your content team and get their take. Did you attempt to create too much content last year and it resulted in mediocre assets? <\/p>\n\n\n\n

Set some goals related to your 2021 video content. They can be broad aspirations, such as \u201cpolish our external image\u201d or \u201cintroduce the company to a new demographic\u201d or \u201ceducate people about our products.\u201d Now compare those content goals with your actual capacity to execute. Will you need help from an external agency to access high-quality production equipment? Is it better for your brand to focus on a single monthly long-form video or produce multiple micro videos<\/a> each week?<\/p>\n\n\n\n

Keep in mind that, for most of 2021, you will still be subject to the whims of COVID. You\u2019ll need to work around the public health restrictions and probably shoot remotely until things calm down later in the year. You can increase your capacity to execute great content in this type of environment by working with an external agency like Dream It Reel<\/a>.<\/p>\n\n\n\n

Plan how many videos (and photos) you\u2019ll need<\/strong><\/p>\n\n\n\n

Now it\u2019s time to get specific. Remember, it\u2019s a good idea to plan your video content and photo content at the same time. Photos and videos should complement<\/a> one another to provide a cohesive branded look across all your platforms. It can even save you money to do photoshoots at the same time as video shoots. By using the same production company, you\u2019re saving time and money while ensuring a consistent aesthetic. <\/p>\n\n\n\n

Pro Tip: If you\u2019ll need any product photos in addition to videos in 2021, then check out Studio by Dream It Reel<\/a>. All you have to do is ship your samples to the studio and then tune in live for a virtual, distanced photo session. Turn around time is 24-48 hours, and you only pay for the photos you want. You can do team headshots with the Studio, too!<\/p>\n\n\n\n

Finish your list of target video content for the year. It should include campaign briefs for upcoming product launches and marketing blitzes, seasonal content, educational videos, Instagram content, influencer partnerships, and more. Make sure you leave enough lead time in your schedule to actually conceive, produce, and edit each video to a high standard.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Decide which platforms you\u2019ll post on<\/strong><\/p>\n\n\n\n

This is an important part of your early content planning process. Don\u2019t forget to decide which platforms you\u2019ll be posting on! Whether you\u2019re focused on Vimeo or TikTok, your website or YouTube, there are key considerations for each different platform. For instance, Vimeo and YouTube have different internal marketing capabilities. There are different time limits on Instagram than there are for TikTok videos. National advertising campaigns for cable TV should look very different from a YouTube ad. <\/p>\n\n\n\n

The easiest way to make this decision is to follow your target audience. It\u2019s equally important to ensure that you have the expertise to produce videos that are appropriate for your chosen platform, too. If you don\u2019t know how to do something, it doesn\u2019t mean you shouldn\u2019t put it on your 2021 video content calendar. Instead, work with an agency. For example, you might know that silent videos<\/a> for Facebook are a great way to reach your target market, but you don\u2019t know the first thing about producing them. <\/p>\n\n\n\n

Keep an eye on these video trends<\/strong><\/p>\n\n\n\n

Finally, make sure you\u2019re staying in touch with new video trends. It\u2019s 2021, after all, and we\u2019re living in the future! This means searchable videos and artificial intelligence<\/a>. It means interactive, responsive content and personalized experiences for your customers. 2020 was a big year<\/a> for machine learning and AI, and it won\u2019t take long for these trends to filter into video production.<\/p>\n\n\n\n

Most importantly, 2021 demands accessibility. In 2021, your video content should be fully accessible for people who are color blind, deaf or hard of hearing, dyslexic, or who experience other neurological or physical disabilities. If it\u2019s not, then you\u2019re alienating tons of potential customers and demonstrating a brand image that\u2019s not hip to equity and inclusion.<\/p>\n\n\n\n

Ready to brainstorm video content for an epic 2021? Reach out to Dream It Reel and get advice in the planning process\u2014or start your project with our free custom brief<\/a> now.<\/p>\n","protected":false},"excerpt":{"rendered":"

If your business could brainstorm some New Year\u2019s resolutions, what do you think it would…<\/p>\n","protected":false},"author":9,"featured_media":10900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nHow to Plan Your 2021 Video Content - DreamItReel<\/title>\n<meta name=\"description\" content=\"Do you have a plan yet for your 2021 video content? 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