{"id":10831,"date":"2020-12-09T11:00:00","date_gmt":"2020-12-09T15:00:00","guid":{"rendered":"https:\/\/dreamitreel.com\/?p=10831"},"modified":"2023-06-19T14:06:14","modified_gmt":"2023-06-19T18:06:14","slug":"silent-videos-where-and-how-to-use-them","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/silent-videos-where-and-how-to-use-them\/","title":{"rendered":"Silent Videos? Where and How to Use Them"},"content":{"rendered":"\n

Video can still be an effective marketing tool, even without sound. Despite what you might think, there are a lot of instances where silent videos are more effective for user engagement than their audible counterparts. If your marketing team is developing sound-only video content, you should re-evaluate your channels and your methods. <\/p>\n\n\n\n

What are Silent Videos? <\/h3>\n\n\n\n
\"What
What are Silent Videos?<\/figcaption><\/figure>\n\n\n\n

Silent videos are exactly what you would think they would be. They are videos without any type of sound. Though, these aren\u2019t just normal videos with the sound removed. Effective silent videos are often designed with a lack of sound in mind. <\/p>\n\n\n\n

Why Are Silent Videos Useful?<\/h3>\n\n\n\n

You might be wondering, \u201cbut when would I need a video to be silent?\u201d Many users prefer not to have their sound blaring when they engage in social media. This is because they are often consuming content in public or in quiet areas. Have you ever watched a 60-second cooking video on Instagram at the dinner table? Chances are you have. And chances are there was no sound.<\/p>\n\n\n\n

The reality is that most people watch marketing video content through social media and the majority of them have the sound turned off. In fact, about 85% of social media users<\/a> watch videos without sound, especially if silent autoplay is the default setting. That means that users who had the option to view the video with audio watched it in silence. Why develop video content with sound when less than 15% of users will listen to it?<\/p>\n\n\n\n

Not only are users not enabling audio for their video content, but they also don\u2019t like it. Facebook reported that about 80% of its users<\/a> actually have a negative reaction to ads that unexpectedly play sound. Silent videos are more than just a convenience; they are a key component of a campaign\u2019s effectiveness. But how do you use silent videos effectively? Here are a few suggestions to help you get started.<\/p>\n\n\n\n

What are some examples of silent videos that people are watching?<\/h2>\n\n\n\n