{"id":10653,"date":"2020-09-14T11:29:51","date_gmt":"2020-09-14T15:29:51","guid":{"rendered":"https:\/\/dreamitreel.com\/?p=10653"},"modified":"2022-02-09T08:27:52","modified_gmt":"2022-02-09T12:27:52","slug":"micro-video-what-is-it-for","status":"publish","type":"post","link":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/","title":{"rendered":"Micro Video: What Is It For?"},"content":{"rendered":"\n

For several years now, short videos have been dominating the web. If you were around back when Vine was popular, then you\u2019re not new to the idea that short videos can be hugely successful vehicles for communication. But with the rise of platforms like TikTok, short-form content is growing in popularity. Decreasing attention spans in combination with shrinking marketing budgets are the perfect recipe for short video success. But what is micro video exactly, and do you know if it\u2019s right for your business? Plenty of well-known brands are already using these short videos to reach their customers. For affordable, bite-sized video content that\u2019s full of personality, you can\u2019t do better than micro videos.<\/p>\n\n\n\n

Here\u2019s what you need to know.<\/p>\n\n\n\n

What is micro video?<\/strong><\/p>\n\n\n\n

Don\u2019t worry, micro video is not a mysterious new nanotechnology. It\u2019s exactly what it sounds like. They are very short videos, usually between five and 15 seconds. They are typically created inside, or posted to, social media platforms like Instagram, Snapchat, or TikTok. <\/p>\n\n\n\n

Gen Z influencers are pioneering the form of short videos with bite-sized social commentary and meme-like videos. Micro videos can include anything from a product review, a dance move, on-screen captions, or something else. <\/p>\n\n\n\n

Does micro video work?<\/strong><\/p>\n\n\n\n

Yes! Micro videos can work really well depending on your company\u2019s goals. There are some things that short videos excel at. For instance, micro videos <\/a>are naturally better at grabbing people\u2019s attention<\/a>. With only a few seconds to get your message across, short videos are highly crafted and full of personality. You\u2019re not going to illustrate a whole use case in a short video. But you could use a series of brief videos to show your brand\u2019s personality. Is your product moody and brooding? Is it bright and joyful? There\u2019s a lot you can do in eight seconds to get eyes on your product and communicate your brand values. <\/p>\n\n\n\n

For short attention spans, you really can\u2019t do better than micro videos. You could create a series of short videos that show each of your product\u2019s features. Work with influencers to create a comedic or lifestyle series of short videos around your company\u2019s brand. <\/p>\n\n\n\n

Short videos ask you to use your audience\u2019s time well. Make a point and make it boldly. <\/p>\n\n\n\n

Is micro video right for my company?<\/strong><\/p>\n\n\n\n

Possibly. There are short video formats that could work for pretty much every company. For instance, many media organizations create micro videos for Facebook\u2019s newsfeed. In just fifteen seconds, they deliver a headline with a statistic, video footage, and on-screen captions of why it matters. <\/p>\n\n\n\n

Major companies like Lowe\u2019s and Oreo are using short videos to successfully reach customers<\/a> with brief<\/a>, branded content. Micro video could be a great way for your company to get started with video marketing. You can take a lifestyle angle and show people using your product, or you could take a content marketing angle and provide short-form helpful tips that your target audience would find valuable.<\/p>\n\n\n\n

Ultimately, there are a lot of benefits to be gained by implementing a marketing strategy based on short videos. It can be highly cost-effective, for one. Secondly, micro videos are a great way to target Gen Z and millennial customers. With the right series of short videos, your brand can stand out, show off, and make bank. All in under fifteen seconds. Sound good? <\/p>\n\n\n\n

Micro videos are the next big wave of video marketing, so don\u2019t wait for your competitors to get the edge on you. If your company is ready to explore a micro video strategy, start a project<\/a> with our team of content creators and media strategists.<\/p>\n","protected":false},"excerpt":{"rendered":"

For several years now, short videos have been dominating the web. If you were around…<\/p>\n","protected":false},"author":9,"featured_media":10654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nMicro Video: What Is It For? - DreamItReel<\/title>\n<meta name=\"description\" content=\"What is micro video? It's the best way to make an impression in under 15 seconds. Here's how your business can utilize micro videos to stand out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micro Video: What Is It For?\" \/>\n<meta property=\"og:description\" content=\"For several years now, short videos have been dominating the web. If you were around back when Vine was popular, then you\u2019re not new to the idea that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/\" \/>\n<meta property=\"og:site_name\" content=\"DreamItReel\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dreamitreel\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T15:29:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-09T12:27:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kathleen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathleen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/\"},\"author\":{\"name\":\"Kathleen\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc\"},\"headline\":\"Micro Video: What Is It For?\",\"datePublished\":\"2020-09-14T15:29:51+00:00\",\"dateModified\":\"2022-02-09T12:27:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/\"},\"wordCount\":630,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dreamitreel.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/\",\"url\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/\",\"name\":\"Micro Video: What Is It For? - DreamItReel\",\"isPartOf\":{\"@id\":\"https:\/\/dreamitreel.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg\",\"datePublished\":\"2020-09-14T15:29:51+00:00\",\"dateModified\":\"2022-02-09T12:27:52+00:00\",\"description\":\"What is micro video? It's the best way to make an impression in under 15 seconds. Here's how your business can utilize micro videos to stand out.\",\"breadcrumb\":{\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage\",\"url\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg\",\"contentUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg\",\"width\":1125,\"height\":750,\"caption\":\"A man in a suit looks at his phone on a train platform. He wears sunglasses and two yellow trains are on the tracks to the left and right of him.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dreamitreel.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Micro Video: What Is It For?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dreamitreel.com\/#website\",\"url\":\"https:\/\/dreamitreel.com\/\",\"name\":\"DreamItReel\",\"description\":\"Global Video Production Service Where Quality and Scale Unite\",\"publisher\":{\"@id\":\"https:\/\/dreamitreel.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dreamitreel.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dreamitreel.com\/#organization\",\"name\":\"Dream It Reel\",\"url\":\"https:\/\/dreamitreel.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png\",\"contentUrl\":\"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png\",\"width\":878,\"height\":140,\"caption\":\"Dream It Reel\"},\"image\":{\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dreamitreel\/\",\"https:\/\/instagram.com\/dreamitreel\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc\",\"name\":\"Kathleen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dreamitreel.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g\",\"caption\":\"Kathleen\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Micro Video: What Is It For? - DreamItReel","description":"What is micro video? It's the best way to make an impression in under 15 seconds. Here's how your business can utilize micro videos to stand out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/","og_locale":"en_US","og_type":"article","og_title":"Micro Video: What Is It For?","og_description":"For several years now, short videos have been dominating the web. If you were around back when Vine was popular, then you\u2019re not new to the idea that","og_url":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/","og_site_name":"DreamItReel","article_publisher":"https:\/\/www.facebook.com\/dreamitreel\/","article_published_time":"2020-09-14T15:29:51+00:00","article_modified_time":"2022-02-09T12:27:52+00:00","og_image":[{"width":1125,"height":750,"url":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg","type":"image\/jpeg"}],"author":"Kathleen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kathleen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#article","isPartOf":{"@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/"},"author":{"name":"Kathleen","@id":"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc"},"headline":"Micro Video: What Is It For?","datePublished":"2020-09-14T15:29:51+00:00","dateModified":"2022-02-09T12:27:52+00:00","mainEntityOfPage":{"@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/"},"wordCount":630,"commentCount":0,"publisher":{"@id":"https:\/\/dreamitreel.com\/#organization"},"image":{"@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage"},"thumbnailUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/","url":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/","name":"Micro Video: What Is It For? - DreamItReel","isPartOf":{"@id":"https:\/\/dreamitreel.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage"},"image":{"@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage"},"thumbnailUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg","datePublished":"2020-09-14T15:29:51+00:00","dateModified":"2022-02-09T12:27:52+00:00","description":"What is micro video? It's the best way to make an impression in under 15 seconds. Here's how your business can utilize micro videos to stand out.","breadcrumb":{"@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#primaryimage","url":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg","contentUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/09\/pexels-photo-3836820.jpeg","width":1125,"height":750,"caption":"A man in a suit looks at his phone on a train platform. He wears sunglasses and two yellow trains are on the tracks to the left and right of him."},{"@type":"BreadcrumbList","@id":"https:\/\/dreamitreel.com\/micro-video-what-is-it-for\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dreamitreel.com\/"},{"@type":"ListItem","position":2,"name":"Micro Video: What Is It For?"}]},{"@type":"WebSite","@id":"https:\/\/dreamitreel.com\/#website","url":"https:\/\/dreamitreel.com\/","name":"DreamItReel","description":"Global Video Production Service Where Quality and Scale Unite","publisher":{"@id":"https:\/\/dreamitreel.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dreamitreel.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dreamitreel.com\/#organization","name":"Dream It Reel","url":"https:\/\/dreamitreel.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/","url":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png","contentUrl":"https:\/\/dreamitreel.com\/wp-content\/uploads\/2020\/06\/Logo1.png","width":878,"height":140,"caption":"Dream It Reel"},"image":{"@id":"https:\/\/dreamitreel.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dreamitreel\/","https:\/\/instagram.com\/dreamitreel\/"]},{"@type":"Person","@id":"https:\/\/dreamitreel.com\/#\/schema\/person\/fcad5cc9238d3dffc94d6d00a5db3cdc","name":"Kathleen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dreamitreel.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbb831de47b197fac6fc5077a75976cf?s=96&d=mm&r=g","caption":"Kathleen"}}]}},"_links":{"self":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts\/10653"}],"collection":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/comments?post=10653"}],"version-history":[{"count":1,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts\/10653\/revisions"}],"predecessor-version":[{"id":12925,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/posts\/10653\/revisions\/12925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/media\/10654"}],"wp:attachment":[{"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/media?parent=10653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/categories?post=10653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dreamitreel.com\/wp-json\/wp\/v2\/tags?post=10653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}