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How Brands Can Make the Most of YouTube in 2022

Over the course of the last few years, YouTube has evolved quite a bit. More than 5 billion videos are watched daily on this site. And today, it holds its position as one of the most powerful social tools that brands can use to market themselves. The only drawback is brands not yet knowing how to use it to its full potential. There are a few tricks to be followed to get the recognition a brand needs on this powerful social media platform. 

A/B Testing For All Your Videos

Though it may sound a bit basic, A/B testing can never actually go out of style when your videos are concerned to test its various components including ads, content, video length, creative elements, and call to actions. Don’t hesitate to test these elements against themselves to see how they perform so you can make better ad-related and creative decisions and set a roadmap for your organic content strategies. 

A/B testing also gives content creators insight into the minds of audiences to answer questions like:

  1. What do they want to see from my brand?
  2. What color scheme attracts their attention the most?

Testing your videos well in advance helps you determine whether your content can grasp the viewers’ attention or not. 

YouTube, The Great Content Marketing Platform

Every social media platform has its own quirks and algorithm, which means that your brand needs to figure out what does or does not work on it. More often than not, we see brands that dole out money to create content for YouTube that simply won’t work on YouTube, thereby generating less than 1k views in a whole month. Don’t cheap out on content by playing it safe and producing the same kind of content a million others are producing. Ask yourself these questions:

  1. What does my brand stand for?
  2. What is my brand’s ultimate goal for the viewers?

Take the answers to these questions and create bold content backed by YouTube Ads that are still an incredibly powerful retargeting source. You’re golden if you know a bit about display ads for retargeting, also known as dynamic ads. If you don’t, let us fill you in. 

Dynamic Ads for Your Videos

These are adaptive ads for end viewers that give them an overall scalable and engaging experience. They use various versions of a particular ad copy so that brands can use them to target different groups of viewers to generate more views. Dynamic ads are a great tool for marketing your brand’s videos on YouTube. 

Solve Problems with Your Product

An average internet user browses YouTube for 40 minutes a day. Though YouTube’s daily active users are nowhere near as high as Facebook’s, its advantage is that people spend longer on it than they do on many other platforms. How do you use that to your brand’s benefit? Show them through your videos that your product or service is the solution to their problems, thereby reaching thousands of prospects to start with. This can help build brand awareness and loyalty. Take a look at some of the top YouTube trends in 2020 alone:

  1. Videos with the word “beginner” generated 50 percent more traffic than usual between March and July of 2020.
  2. People viewed more than 100 billion hours of gaming videos in 2020.
  3. Seventy-two percent of all YouTube users remained fit and exercised through videos in 2020.

These are just some of the trends from 2020. This can make you wonder how brands must have used these trends to their advantage to create brand awareness and promote their products. 

Growth in Short-Form Content’s Popularity

YouTube launched “Shorts” in September of 2020 as a short-form video option that first launched in India but soon became available in the US in 2021. This is a great tool within YouTube for brands to make short and quirky introduction videos for their products and services. YouTube Shorts are programmed to be viewed for a maximum of 15-seconds on mobile phones, but it offers brands great tools and music options from YouTube’s music library. 

According to stats, Shorts generate more than 3.5 billion views per day, giving your brand a chance to effectively reach its target audience in a shorter period of time. The content copy is carefully curated to reflect your brand’s image. 

No matter how successful your strategies prove to be, they will constantly need to keep evolving as trends and algorithms change. Once you have it down and create a loyal following for your brand through the use of video marketing on Youtube in 2021, it should be smooth sailing trying to adapt to the times.