Skip links

What type of explainer video should you make?

The question used to be “should I make a promo video for my business?” Today, the question is “What kind of video should I make?”

Having an animated explainer video or a video marketing strategy has become essential, especially if you’re a startup looking to solve a specific problem. Through creating tons of promo videos for companies big and small, we’ve built up the knowledge to guide you in your quest for the perfect video.

This post will break down the different types of live action promos and animated explainer videos.


For many startups, software companies, websites, etc., animation is the ideal way to explain what you do through video.

Here are some examples of videos we’ve produced that simplify a problem and solution through engaging animation:

[iframe src=”″ width=”500″ height=”281″]

[iframe src=”″ width=”500″ height=”281″]

We also love animated explainers as a tool for displaying stats and graphics related to a company’s industry and services:

[iframe src=”″ width=”500″ height=”281″]


If you’re selling a consumer product, a live action commercial is the obvious choice as it lets you show your product in use. Here’s an example from a bathing suit company we work with:

[iframe src=”″ width=”500″ height=”281″]

Live action is also great when you want to show the faces behind your company. In this video we edited, the founders discuss their business philosophy and goals as a company, adding a human element to their pitch:

[iframe src=”″ width=”500″ height=”281″]

Lastly, testimonial videos are an exceedingly effective marketing tool. Showing satisfied customers is a perfect way to promote your business by proving that people appreciate what you do:

[iframe src=”″ width=”500″ height=”281″]

Ready to create your promo video? We make videos for startups, corporations, and everything in between. Head to to get started.