What if you could build connections with a broader population to make more consumers feel valued and want to support your business? Being inclusive involves adding more representation of different ages, genders, races, abilities, sexual orientations to make your marketing story more accessible to a
It’s no secret that Instagram is a popular place to do business. From product placement in the Shop tab to influencer marketing, Instagram is a powerful way to connect with potential customers. But there are lots of ways to boost sales for your small or
If your business could brainstorm some New Year’s resolutions, what do you think it would say? It would probably come up with ideas not too different from a real human being’s resolutions: look better, work smarter, and keep on growing. With a single strategy, your
A great video can go viral, netting new customers for your business. But to get the boss’s approval, you will first need great video ideas. After all, just because you spend a lot of money on a video doesn’t necessarily mean it will be effective.
Every company wants their video to go viral, but in truth, it’s only a few that ever reach the status of the Old Spice Man campaign. While there are some things you can control—like making a really great video—that alone won’t make it go viral.
Your internal communications strategy is how you communicate with your team. It can be a powerful tool for shaping the energy and productivity of your company. These emails and announcements set the tone, set the agenda, and set expectations for your brand internally. But if
Consider how impactful search is for e-commerce, marketing, and consumers. Think about how SEO and CRO are becoming the cornerstones of digital marketing and user experience. Reflect on the convenience of being able to search for tutorials, product reviews, and facts at the click of
Video can still be an effective marketing tool, even without sound. Despite what you might think, there are a lot of instances where silent videos are more effective for user engagement than their audible counterparts. If your marketing team is developing sound-only video content, you
Every video marketing campaign dreams of becoming viral. Many try and fail to achieve this feat. While virality is influenced by luck, a lot of it is due to careful analysis and preparation. The only way to learn how to create a viral video marketing
If you’re looking to make a video for your company, you need to decide between animation vs. live action. Which one will resonate best with your audience? Should you blend them? There are some situations where one option could be more appropriate. It all depends