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Does Your Video Need Drone Footage?

If you own a drone, then the answer is always yes; aerial video is needed. But does it actually, or do you just like using your flying camera? When used tastefully and appropriately, aerial, drone, or UAV footage can benefit your video.  A Different Viewpoint


ATTENTION Agencies: White-Labeled Video Solutions Explained

Marketing firms that want to get into video, but don’t have the resources to dive in and start producing high quality videos that their clients demand, should consider white-label video services. It’s the fastest and easiest way to provide quality services while boosting your brand’s


Motion Graphics – What It Is and How To Use It

On-screen, a woman is walking down a busy Manhattan sidewalk. A line appears above her head, getting longer. Words appear above the line, telling us her name. Then the words zip into an open door, disappearing. What just happened? What was that? Animation? Special Effects?

What to Look for in a Video Production Company

What to Look for in a Video Production Company

For small marketing departments or those without in-house video-making skills, hiring a video production company is the way to go. But how do you know which company to choose? Here are some tips to help you find the right crew to make your video.  Before


Why Your Video Needs a Call to Action

When making videos for marketing your brand or business, you have a purpose in mind. Or at least you should. This might be something like getting more people to know about your business, or showing why your product is worth buying, or teaching your audience


The Different Types of Marketing Video and Their Uses

Should your brand be making marketing videos for online distribution? If you believe in giving people the content they want, the answer is a resounding yes. Video is hugely popular. YouTube is the second most visited site in the world – ya, the world. TikTok,

Voiceovers: What You Need to Know

In the world of video, a voiceover is simply an offscreen voice inserted over the video. When making videos, it can often be helpful to have a voiceover explaining or narrating what is happening.  The most famous example of voiceovers is David Attenborough, the natural

15 Websites To Place Your Videos

 You’ve spent time and money planning, recording, and editing your video. Now it’s time to distribute it.  The world wide web is a big place, with lots of ways to watch video. Like movie theatres, everybody has their preferred go-to seat, or website, to watch

How to Integrate Video Into Your Marketing Plan

It’s time to make video part of your marketing strategy. No matter what your product or service is, there’s always a way to make video marketing work for you. Implementing video into your business promotions is among the best strategic moves you can make to