Video has been repeatedly proven to be an effective marketing tool in terms of revenue generation. Just ask any one of the 80% of marketers who say it helped increase their sales. But it’s not enough to just post any video and hope for the best. Like any marketing tactic, it takes a strategic approach to achieve success.
The reason why video works so well is connected to how human brains work. We connect more with faces than with just a voice or text. This connection helps to establish trust, especially if the person on camera is engaging and likable. And, as we all know, trust and likeability are important factors in the journey toward a sale.
Let’s take a look at how to make your video efforts effective for helping you increase revenue and boost sales!
Increasing Website Visits and Conversion Rates with Video
Video is a great way to generate leads and then convert those leads into sales.
As you aim to raise awareness of your products and promote them, you can use videos to show what they do and how they benefit your consumers. Sharing this information over video will generate more interest in your brand. Create videos that are informative while positioning your product as the solution that your consumer must have. And be sure to embed these videos on your website. If you first publish your videos on Youtube, you can easily use the link to embed onto your website. At the same time, you’ll also be reaching a larger audience with your media shared on the video giant’s site.
Because video is more engaging than other forms of content, people tend to stay on your website longer as you continue grabbing their attention with your media. The longer your target audience remains on your website, the more likely they are to start looking around and exploring other pages, which in turn increases the chances of a purchase. This will especially happen if you have products, or links to products, on the same page as the video.
No matter what the topic or goal of the video, your audience must find the content valuable for it to be effective. If your goal is simply to entertain so that people stay engaged with your brand until you have something to sell them, that’s perfectly fine. Sometimes what your target audience may be seeking is a bit of entertainment. But, for the most part, you should be aiming to offer value to them.
This value can be provided in a number of ways from tutorial and how-tos, to informative and educational videos, to vlogs and behind-the-scenes videos. The popularity of the social media app TikTok has proven the effectiveness of short-form video and micro-videos. The app limits video length to a choice of either 15 seconds or 60 seconds.
Today’s internet video viewer is savvy and intelligent. They know when they’re being sold to, and they know how to identify advertising masked as content. Video marketers these days need to strategically place their product almost without getting caught by the viewer, but just enough that they see it and will want to buy.
How-to videos are a great way to subtly introduce or include your product while informing your audience. Some examples of product niches that are easy to do this with include makeup and beauty tutorials, craft projects, and DIY or home renovation project how-tos. However tutorials are not limited to these niches, and with a bit of brainstorming, you’ll be able to figure out how to work your product into your video. The subtle part comes with not mentioning the product specifically but ensuring it is visibly used and making sure that the brand name or packaging is visible in the frame.
If you’re new to video marketing, don’t be discouraged if your first few videos don’t make an impact on your sales and revenue. Learn from those videos and keep going. Once you’ve got the hang of it, you’ll discover the benefits of video marketing.
If you don’t have the time to invest the extensive efforts and research to learn yet another marketing task, you could always outsource your video needs. Dream It Reel has a multitude of video solutions to help you enhance your platform and boost your revenue and sales.
Contact us today to begin planning your successful marketing videos!