You’ve spent time and money planning, recording, and editing your video. Now it’s time to distribute it.
The world wide web is a big place, with lots of ways to watch video. Like movie theatres, everybody has their preferred go-to seat, or website, to watch video media. That’s why you want to make your video available to your target audience by considering where their go-tos are and posting your video there to earn more views and promote your brand.
To help you figure out where your video should be placed, we’ve rounded up 15 places to post your video content.
If you’re making videos to promote your brand or company in any way, you should have a YouTube channel. As the most popular video site, it has many millions of viewers, and videos on nearly everything. It’s a great way to build an audience of potential customers who otherwise wouldn’t have come across your media.
- Your Website
Posting videos on your own website has several benefits, including keeping them on your website longer and creating backlinks through video shares (which is good for SEO) and providing a way for people to put a face to your brand and products, which in turn generates a feeling of trust.
Video on Facebook tends to outperform other types of content, making it a good way to expand your organic reach. For maximum effect, upload your videos directly to Facebook on your page or in niche groups with your target audience. You’ll notice increased engagement and views because Facebook prefers to keep people on the site rather than having people visit other platforms.
Videos on Instagram are a great way to show your personality and the people behind the brand, especially in the stories and reels sections of the app, where you can share quick (15-60 second), off the cuff phone videos. Instagram’s main feed is the place for uploading more curated content.
Twitter video is largely viewed on mobile, and the quick-hit nature of the platform means your video needs to grab a person’s attention immediately. GIFs work well, as do stop animation videos. A stop animation video on Twitter is also effective.
TikTok users tend to be quite young, but as of recently, the 30-50 age group now accounts for 40% of users, which means that your customers are likely on TikTok. Videos on TikTok are ideal for showing your brand personality to connect with your audience. You can have fun by participating in challenges and trends.
As a reviews site, Yelp can help drive customers to your shop. The site allows businesses to upload videos as part of its ad package. You will have to pay a price, but considering the impact that Yelp can have on sales, this may be a worthwhile investment.
Reddit has a community, known as a subreddit, for every interest and niche. If framed within the proper context that appeals to redditors, your video has the potential to make Reddit’s front page, where it will be seen by millions of users.
For businesses in the hospitality, tourism, or food service industries, Tripadvisor is a go-to promotional platform. Uploading video on Tripadvisor will give viewers a sense of your physical space. Share video tours and walkthroughs to convince your audience to visit your business.
Imgur is an image sharing service that helps post images and videos to other social sites. Users on this platform are known to actually enjoy seeing content from brands, making it a great place to post those marketing videos you’re proud of.
You can think of Vimeo as YouTube in fancy clothes. It’s a video hosting site that caters to creatives by posting well made, highly produced videos. If you’ve put a lot of time and effort into your video, this is the place where your video will be highly appreciated.
Linkedin is known as a B2B networking platform. Like other social networks, it’s all about building connections, but it’s also about sharing knowledge. For businesses whose clientele include professionals or other businesses, video on LinkedIn can be quite effective.
- Email Newsletters
Make your email newsletters more dynamic with video so you can increase your opens (be sure to put “video” in the subject line) and clickthrough rates.
Pinterest now allows you to upload video. When it comes to brand awareness, Pinterest is a great platform for accessing potential new customers. Because the site is purely image based, you’ll want your videos to be visually appealing. Storytelling and how-to videos tend to perform well on the site.
Instructables is where people go for tutorials and how-tos, which means it’s the perfect place to post these types of videos. Videos that clearly and simply show how to perform a task or make something are valuable to users on this platform.
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