Video is no longer a game for only the biggest players. What used to require the largest of budgets can now be done on a smartphone. Reaching an audience of millions with your video is possible thanks to the rise of video-first social media platforms.
The rise in popularity of video has many companies thinking they should be making video content. Incorporating video into your marketing mix is a wise idea, and it doesn’t have to be complicated. This is especially true of social media, where the barrier to entry
Making a corporate video requires more effort and planning than the sort of video used for social media. Effective corporate video typically has a higher production standard than video meant purely for social media. Here are five things to keep in mind when creating your
Video costs money. There’s no way around that. Making video a part of your marketing strategy will take time and effort and, yes, money. There are ways, however, to make sure you see some of those costs returned to you. Here are some ways you