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Why You Need More Than Photos for eCommerce Websites

You need amazing content. You have some great photos for your product listings, but the ROI just isn’t cutting it. And how do those shoppable videos work? You need more than photos for eCommerce websites. Videos increase conversion and consumer confidence at much higher rates than

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Micro Video: What Is It For?

For several years now, short videos have been dominating the web. If you were around back when Vine was popular, then you’re not new to the idea that short videos can be hugely successful vehicles for communication. But with the rise of platforms like TikTok,

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How Much Does It Cost to Create a Video?

You may have seen prices ranging from $2k to $200k for an explainer video. You’re probably wondering about the Grand-Canyon-sized range. Should a simple one-minute video really cost $200,000 to make? In some cases, yes, but it’s more complicated than that. Let’s explore the true cost

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How to Choose the Right Channels for Your Videos

Many businesses use videos as part of their content strategy (if you don’t, you should!). Once you have created your video masterpiece, there is still one more crucial decision that awaits you: Where will this video live? It’s time to choose the right channels for