If you own a brick and mortar retail store, restaurant, service business – what does your online presence look like? Maybe you think you can just throw together a website, add a couple of photos and your address and be done with it. But think again.
According to RetailNext, 72% of young shoppers research online before they even make it to a store. That means for many of your customers, their first impression isn’t your storefront or your staff, it’s your website. People will use Google, Yelp, Facebook, or some other platform to look at their options and figure out where to go.
When they do wind up on your page, you want to put your best foot forward – and that means video.
TubularInsights revealed that people are watching 100 million hours of video on Facebook every day. Furthermore, Insivia reports that 90% of users say that seeing a video about a product is helpful in the decision process.
We can keep going all day, but you get the picture. Video is a hugely valuable tool when it comes to engaging potential business.
Beyond that, video advertising continues to rise. That same TubularInights study shows that advertisers have increased their investments in digital video by 114% over the past two years and that total U.S. digital video ad spend will be up to $20 billion by 2020. In short, ad pros are doubling down on video.
This boom is aided by the advancement of the ad platforms themselves. Facebook and Google (YouTube) ads allow you to target locally, so that you’re not paying for views outside of your area. That’s in addition to their other filters that let you focus ads on people with certain interests, jobs, incomes, etc. Yelp has also added a video feature along with its advertising package.
There’s no such thing as a “non-internet business” anymore. If you’re trying to reach customers, having an online presence is simply mandatory. Industry trends show us that a big part of that presence should be an effective video strategy that shows people what you have to offer.